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ONLINE BANNER ADVERTISING SPECIFICATIONS 2023

DESKTOP WEB

Dimensions Friendly/Rising Star name Initial file size Third party ad served Site served static image Border File formats accepted Accepted vendors Sample
728x90 Top Leaderboard 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
728x90 Footer Leaderboard 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
300x250 ATF MPU / MPU 1 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
300x250 MPU 2 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
300x250 MPU 3 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
728x90 Native 1 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
728x90 Native 2 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
728x90 Native 3 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
300x100 Button 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
100x600 Skin Left 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
100x600 Skin Right 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
1000x100 Stay-on (Bottom center) 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
640x480 Interstitial 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
Notes :

Standard turnaround time is three days upon receipt of creative.

Submitted creative is subject to approval by Haymarket Media, Inc.

All audio must be user initiated ( via click ). Expandables must be "click to expand" or "roll to expand" with a 1sec delay. Any expanding or out of page media must have a clearly visible close button or "X" HTML5 creative must be third party served.

If exceeding or not compliant with our specs we will need to QA tags.


MOBILE

Dimensions Friendly/Rising Star name File Size (Weight) Rich media Third Party Ad Served Site served static image Accepted Vendors File Formats Accepted Sample
320x100 Top Leaderboard 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
320x100 Bottom Leaderboard 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
300x250 MPU 1 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
300x250 MPU 2 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
300x250 MPU 3 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
320x100 Native 1 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
320x100 Native 2 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
320x100 Native 3 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
300x100 Button 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
300x300 Interstitial 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
Notes :

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.


NEWSLETTERS

Dimensions Friendly name File Size (Weight) Rich media Third Party Ad Served Site served static image Accepted Vendors File Formats Accepted Sample
468x60 Top Leaderboard 40kb - No Yes - JPEG, GIF Click here for screenshot
468x60 Bottom Leaderboard 40kb - No Yes - JPEG, GIF Click here for screenshot
300x250 MPU 40kb - No Yes - JPEG, GIF Click here for screenshot
300x100 Button 1 40kb - No Yes - JPEG, GIF Click here for screenshot
300x100 Button 2 40kb - No Yes - JPEG, GIF Click here for screenshot
Notes :

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.


PROMOTIONAL MAILER

Dimensions Friendly name File Size (Weight) Rich media Third Party Ad Served Site served static image Border File Formats Accepted Sample
600 (Width) x 800 (Height) Mailer 100kb No - Yes 1px JPEG, GIF Click here for screenshot
Notes :

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.

The html creative should have standard css as most of the css and html features are not supported by various email clients.