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ONLINE BANNER ADVERTISING SPECIFICATIONS 2023

DESKTOP WEB

Dimensions Friendly/Rising Star name Initial file size Third party ad served Site served static image Border File formats accepted Accepted / vendors Sample
970x250 Masthead 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
970x90 Top Leaderboard 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
728x90 Middle Banner 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
300x250 (MPU1) Expandable ATF MPU 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
300x250 (MPU2) BTF MPU 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
300x250/ Strong (MPU3) BTF MPU 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
640x480 Interstitial 60kb Yes Yes 1px HTML5 must be thirdparty served. JPEG,GIF All Click here for screenshot
970x90 Stay On (Footer) 50kb No Yes 1px JPG/GIF No Click here for screenshot
Notes:

Standard turnaround time is three days upon receipt of creative.

Submitted creative is subject to approval by Haymarket Media, Inc.

All audio must be user initiated ( via click ). Expandables must be "click to expand" or "roll to expand" with a 1sec delay. Any expanding or out of page media must have a clearly visible close button or "X" HTML5 creative must be third party served.

If exceeding or not compliant with our specs we will need to QA tags.


MOBILE

Dimensions Friendly/Rising Star name File Size (Weight) Rich media Third Party Ad Served Site served / static image Accepted / Vendors File Formats Sample
320x100 Masthead 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
320x100 Footer Banner 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
320x100 Middle Banner 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
300x250 MPU 1 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
300x250 MPU 2 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
300x250 MPU 3 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
300x300 Interstitial 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
320x100 Stay On 40kb Yes Yes Yes All JPEG, GIF Click here for screenshot
Notes:

The Scroller will appear on the screen when the user scrolls down the article. When user taps on the scroller, an expandable banner opens.
Expandable banner is a rich media banner which can use various sensors and features on the phone. In addition to this, video creative can also run on the banner along with other rich media options.
If you want to run a video campaign, we recommend a vertical video


ROAD BLOCK

Friendly/Rising
Star name
Desktop Mobile
Masthead 970x250 320x100
Top Leaderboard 970x90,728x90 320x100
Middle Banner 728x90 320x100
Footer Leaderboard 970x90 320x100
MPU 1 300x250 300x250
MPU 2 300x250 300x250
MPU 3/Strong 300x250 300x250
Interstitial 640x480 300x300
Stay On 970x90 320x100
Screenshot Click here for desktop screenshot Click here for mobile screenshot



NEWSLETTERS

Dimensions Friendly name File Size (Weight) Rich media Third Party Ad Served Site served static image Accepted Vendors File Formats Accepted Sample
468x60 Top Leaderboard 40kb - Yes Yes Yes JPEG, GIF Click here for screenshot
468x60 Footer Leaderboard 40kb - Yes Yes Yes JPEG, GIF Click here for screenshot
Notes:

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.


PROMOTIONAL MAILER

Dimensions Friendly name File Size (Weight) Rich media Third Party Ad Served Site served static image Border File Formats Accepted Sample
600(width) x 800(height) Mass Mailer Minimum - 100kb, Maximum - 180kb No - Yes 1px JPEG, GIF Click here for screenshot
Notes:

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.